LED AND CONTRIBUTED TO NATIONAL MARKETING INITIATIVES FOR MCDONALD'S, INCLUDING HAPPY MEAL AND ALL FAMILY PROGRAMS, DEVELOPING IN-STORE POS AND PACKAGING THAT ENHANCED THE CUSTOMER EXPERIENCE. ALL INCORPORATING POSITIVE NUTRITIONAL MESSAGING FOR PARENTS WITHIN HAPPY MEAL CAMPAIGNS. WORK INCLUDED MERCHANDISING TOY DISPLAYS, EXPLORING PACKAGING INNOVATIONS, AND DIRECTING FOOD PHOTOGRAPHY TO SUPPORT COHESIVE BRAND STANDARDS.